According to the company, Snap Stars receive a share of the revenue from Gifts received through Story Replies. Snapchat’s Gifting feature, which it first announced in May, lets someone use Snap Tokens to send a Gift to a Snap Star and kickstart a conversation. Snap also announced that Gifting, a new feature that allows users to buy “Story Replies” to posts for their favorite Snapchat influencers, is now rolling out to eligible Snap Stars worldwide. Each Spotlight Challenge’s page will feature the description and entries submitted by the community to submit a video to a contest, users can tap the camera icon to open the Snapchat camera to create and enter a Snap. Users can find the challenges on the Trending Page via the “trending up” symbol on the top right corner of Spotlight within the app. Spotlight Challenges is in the testing phase now and is slated to launch initially on Snapchat Android and iOS apps in the U.S. The top 50 eligible, relevant and highest-viewed submissions from the selection pool for each contest will be judged based on creativity and originality, innovative use of Snap creative tools, unique point-of-view, and entertainment value. Typically, according to the company, each challenge will reward an average of 3-5 eligible Snapchatters as winners. Official rules for Snapchat Challenges are available at this link. The minimum prize a Snapchat user can win in a Spotlight Challenge is $250. Spotlight Challenges will give Snapchat users the chance to win cash prizes for creating posts in a wide range of categories, like “Best Trick Shot” and ”Impressions Challenge.” The total prize amount for individual Spotlight Challenges will typically range from $1,000 to $25,000, although Snap said it may occasionally pay out a larger sum for a particular challenge. When the TikTok-like section debuted in November 2020, Snapchat said it paid out more than $1 million per day to the top-performing videos in June, the company reduced the amount it pays overall because the program was generating too much “copycat content,” Snap CEO Evan Spiegel said last week at an investment conference. The Spotlight Challenges program, set to start rolling out next month, is in addition to the “millions per month” the company says it pays to creators globally for top-performing Spotlight Snaps. The new programs include Spotlight Challenges: an extension of the Spotlight user-generated content section that promises cash payouts of $25,000 - or more - to creators with the most-engaging videos that use specified AR lenses, sounds or topics. Generated by jazzy ♪♫ v0.14.3, a Realm project.Snap is rolling out new ways for Snapchat creators to make money on the app - part of the company’s efforts to keep the most popular content creators on its platform in the face of ongoing competition from the likes of TikTok, Instagram and YouTube. Ashley Carman / The Verge:Snap launches Creative Kit for Spotlight, which will let developers put their apps inside Snapchat's TikTok rival SpotlightRide the wave of virality for downloadsSnapchat is making it easier for developers to use viral content to directly promote their apps. A client ID and a Redirect URL from the Snap Kit developer portal.An existing website where you plan to add the share button.A client ID from the Snap Kit developer portal.Share content with attached topics from 3PAs to Spotlight (iOS only).Add a Lens Attachment created in Lens Studio.Populate a web url or mobile deep link to be attached to the Snap.Share stickers to the Preview or Camera screen.Share media to the Preview screen (images and videos). Stickers: allow your users to decorate their Snaps with branded stickers that show friends where they are or what they’re doing.Ĭreative Kit for Spotlight: provides Spotlight Creators and Snapstars with the ability to share content, with optionally attached topics, from third-party applications to Spotlight using Creative Kit this makes it easier for them to create and share new content from their favorite Apps to Spotlight. FeaturesĬreative Kit has three main features: Dynamic Lenses, Stickers, and Spotlight Posting.ĭynamic Lenses: provide your users a way to share live scores, weather, and other dynamic data through easy-to-build AR experiences. Snaps and Stories shared with Creative Kit link back to your content, driving more engagement on your app or website. It allows users to share Lenses, AR Experiences, Filters, GIFs, videos, links, or captions from your website or app directly to Snapchat’s camera or preview screen.Īfter the content is shared into Snapchat, users can apply any of Snapchat’s creative tools to edit the shared content before sending it to their friends or Stories. Creative Kit makes sharing even more interactive!
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